My hair color seems to start fading right after application, and I find it difficult to maintain a rich looking color for more than a week or two. What can I do about this? expand
My first advice is not to shampoo too frequently, as washing will definitely dull down your color. To prolong your color, I recommend that you shampoo about every other day with a shampoo formulated for colored hair, and condition in between shampoos. Our ACTIVE #1, for example, is designed for colored-treated or dry hair. It's ph balanced and rich in botanicals to resist color fading, yet cleans hair thoroughly and keeps it clean longer.